Author name: Swetha

Think about how often you use a search engine like Google to find a nearby restaurant, grocery store, or specific service. This behavior is very common among smartphone users & modern-day consumers! The main reason is the convenience & accuracy of search results, which provide relevant information quickly. This trend has extended to the healthcare […]

In the rapidly evolving landscape of business-to-business (B2B) commerce, digital marketing has become a critical component for achieving sustainable growth and competitive advantage. As B2B buyers increasingly rely on digital channels for their purchasing decisions, businesses must adapt by implementing B2B digital marketing strategies. Research shows that up to 70% of the B2B buyer’s journey is

In the dynamic landscape of startup entrepreneurship, crafting a robust digital marketing strategy is not just essential—it’s the cornerstone for growth and success! As startups navigate the competitive terrain, a well-thought-out digital marketing approach becomes the beacon, illuminating pathways to effectively reach and engage with their target audience.  In this era, where online presence reigns